Since 1987, Nike Air Max has transformed the sneaker business. The brand highlighted their game-changing innovation with the “History of Air” campaign in the mid-2000s, which led to the “Anatomy of Air” series.
Human anatomy is illustrated in the colors and patterns
Sergio Lozano, a relatively novice designer, drew inspiration from the human form to create the Nike Air Max 95. Under the “Anatomy of Air” campaign, which is also printed on the inside of the tongue of the latest style, the brand drew attention to this detail. Also, the vamp overlays, which look like layers on top of layers of muscle and nerves, are a mix of “Team Red,” “University Red,” and pink colors that come from what’s underneath the epidermis. The lacing loops and midsole are a flesh-like beige, and the visible Air Max units follow suit. Details on the tongue label and outsole that directly refer to the body complete the next “Anatomy of Air” idea.
“Anatomy of Air” is a part of the Nike Air Max 95 Anniversary that looks at the structure of a classic design and makes it new again while keeping its own style. And this shoe has definitely made a big splash. Simplicity by design is always the next step.