the store x A Shade of Pale

'a shade of pale' at 180 Strand is now closed. Thanks for your attendance and please look out for our next show.


Terms & Conditions

These terms and conditions regulate the business relationship between you and us. By using Our Web Site in any way, or by buying from us, you agree to be bound by them.


No person under the age of 18 years may purchase Artwork.


We are: 

A Shade of Pale

180 Strand



You are: 

visitor to Our Web Site / our customer


1 Definitions

In this agreement:


"Courier” means any person or business contracted by us or our artists to carry Artwork from us to you, whether all or part of the distance.


“Our Web Site” means the entire computing hardware and software installation that is or supports Our Web Site.


“Artwork” means any of the Artwork we offer for sale on our web site


“Content” means information in any form published on Our Web Site by us or any third party with our consent.


2 Our contract with you

2.1 These terms and conditions apply:


2.1.1 so far as the context allows, to you as a visitor to Our Web Site; and


2.1.2 in any event to you as a buyer or prospective buyer of our Artwork.


2.2 Artwork advertised may not be available.


2.3 We shall accept your order by e-mail confirmation. Our message will also confirm details of your purchase and tell you when we shall despatch your order. That is when our contract is made. It is possible that the price may have increased from that posted on our web site.


2.4 We may change these terms from time to time. The terms that apply to you are those posted here on Our Web Site on the day you order Artwork.


2.5 All descriptions, weights and sizes of Artwork are those of the original artist and you may not rely on their accuracy. Accordingly, any such description shall not form part of this Agreement.


2.6 If the Artwork you order are not available, we will offer you alternatives before we despatch your order. If this happens you may:


2.6.1 accept the alternatives we offer;


2.6.2 cancel your order;


2.6.3 leave the order valid, but tell us to omit the out-of-stock item.


2.7 If we owe you money (for this or any other reason), we will credit your credit or debit card as soon as reasonably practicable but in any event no later than 30 days from the date of your order.


2.8 Your contract is with us, not our artists. You may not under any circumstances correspond with or communicate with our artists regarding sales of Artwork, returns, commissions or refunds.


3 Price and Payment

3.1 You must pay us the full price of your order before we will send any part of it.


3.2 Banking charges by the receiving bank on payments to us will be borne by us. All other charges relating to payment in a currency other than pounds Sterling will be borne by you.


3.3 Any details given by us in relation to exchange rates are approximate only and may vary from time to time.


3.4 You will pay all sums due to us under these terms by the means specified without any set-off, deduction or counterclaim.


4 Information you give us

4.1 You agree that you have provided, and will continue to provide accurate, up to date, and complete information about yourself. We need this information to provide you with the Artwork.


4.2 We will use our reasonable endeavours to respond to any point of dissatisfaction by you, provided you contact us within 30 days of purchase.


5 Delivery

5.1 Deliveries will be made by the Courier to the address stipulated in your order. You must ensure that someone is present to accept delivery and take the Artwork from the courier to the interior of the address.


5.2 If we are not able to deliver your Artwork within 30 days of the date of your order, we shall notify you by e-mail to arrange another date for delivery.


5.3 We may deliver the Artwork in instalments if the Artwork are not available at the same time for delivery.


6 Orders from outside the UK and Ireland

6.1 We will endeavour to arrange delivery to countries outside the UK.


6.2 Prices for delivery prices may already be quoted online but enquiries for delivery quotes can be made to us or to the artist via the enquiry system.


7 Returns and refunds

Because you are buying the Artwork by mail order, you may have a right of cancellation. If you do, (and only if you do), these are the terms which apply:


7.1 All correspondence regarding the return of Artwork shall be carried out between You and us. You may not contact any artist directly for any reason.


7.2 You must tell us you wish to cancel within 7 days of your receipt of the Artwork


7.3 In any event, you may not cancel orders for artworks commissioned by an artist.


7.4 The Artwork must be returned to the artist within 21 days of delivery:


7.4.1 with both Artwork and all packaging in their original condition;


7.4.2 securely wrapped;


7.4.3 including our delivery slip;


7.4.4 at your risk and cost.


7.5 After our artist has received the Artwork, we will credit your credit or debit card with the full purchase price of the Artwork returned no later than 30 days from the date of receipt;


7.6 If you do not return the Artwork to us, you are still liable to us for the cost.


7.7 We are under no obligation to collect or recover Artwork from you, but if we do, our costs will be payable by you.


8 Disclaimers

8.1 We or our Content suppliers may make improvements or changes to Our Web Site, the Content, or to any of the Artwork, at any time and without advance notice.


8.2 You are advised that Content may include technical inaccuracies or typographical errors.


8.3 We give no warranty and make no representation, express or implied, as to:


8.3.1 the adequacy or appropriateness of the Artwork for your purpose.


8.3.2 the truth of any information given on Our Web Site;


8.3.3 any implied warranty or condition as to merchantability or fitness of the Artwork and Services for a particular purpose;


8.3.4 compatibility of Our Web Site with your equipment software or telecommunications connection.


8.3.5 compliance with any law;


8.3.6 non-infringement of any right.


8.4 Our Web Site contains links to other Internet web sites. We have neither power nor control over any such web site. You acknowledge and agree that we shall not be liable in any way for the Content of any such linked web site, nor for any loss or damage arising from your use of any such web site.


8.5 We are not liable in any circumstances for special, indirect or consequential loss or any damages whatsoever resulting from loss of use, loss of data or loss of revenues or profits, whether in an action of contract, negligence or otherwise, arising out of or in connection with your use of Our Web Site or the purchase of Artwork.


8.6 In any claim against us our liability is limited to the value of the Artwork you have purchased in the contract which is the subject of the dispute.


9 Content and Intellectual Property Rights

9.1 Title, ownership rights, and intellectual property rights in the Content whether provided by us or by any other Content provider shall remain the sole property of us and / or the other Content provider. We will strongly protect its rights in all countries.


9.2 You may not copy, modify, publish, transmit, transfer or sell, reproduce, create derivative works from, distribute, perform, display, or in any way exploit any of the Content, in whole or in part, except as is expressly permitted in this agreement.


9.3 You may download or copy the Content only for your own personal use, provided that you maintain all copyright and other notices contained in such Content. You may not store electronically any significant portion of any Content.


10 System Security

10.1 You agree that you will not, and will not allow any other person to, violate or attempt to violate any aspect of the security of the Installation;


10.2 you agree that you will in no way modify, reverse engineer, disassemble, decompile, copy, or cause damage or unintended effect to any portion of Our Web Site, or any software used on Our Web Site, and that you will not permit any other person to do so.


10.3 You understand that any such violation is unlawful in many jurisdictions and that any contravention of law may result in criminal prosecution.


10.4 Examples of violations are:


10.4.1 accessing data unlawfully or without consent;


10.4.2 attempting to probe, scan or test the vulnerability of a system or network or to breach security or authentication measures;


10.4.3 attempting to interfere with service to any user, host or network, including, without limitation, via means of overloading, "flooding", "mail bombing" or "crashing";


10.4.4 forging any TCP/IP packet header or any part of the header information in any e-mail or newsgroup posting;


10.4.5 taking any action in order to obtain Artwork to which you are not entitled.


10.5 You agree to indemnify us against any claim or demand, including reasonable lawyers’ fees, made by any third party due to or arising out of:


10.5.1 any violation of system security as set out above;


10.5.2 your use of Our Web Site;


10.5.3 any other breach or violation of this agreement by you;


10.5.4 the infringement by you, or by any other user of your computer, of any intellectual property or other right of any person or entity, or as a result of any threatening, libellous, obscene, harassing or offensive material contained in any of your communications.


11 Indemnity

You agree to indemnify us against any claim or demand, including reasonable lawyers’ fees, made by any third party due to or arising in any way out of your use of Our Web Site, or the infringement by you, or by any other person using your computer, of any intellectual property or other right of any person.


12 Contractual Limitation

Where we provide Artwork without specific charge, then it (or they) is deemed to be provided free of charge, and not to be associated with any other service for which a charge is made. Accordingly, there is no contractual nor other obligation upon us in respect of any such Artwork.


13 Rights of third parties

Nothing in this agreement or on our web site shall confer on any third party any benefit under the provisions of the Contracts (Rights of Third Parties) Act 1999.


14 Severability

If any of these terms is at any time held by any jurisdiction to be void, invalid or unenforceable, then it shall be treated as changed or reduced, only to the extent minimally necessary to bring it within the laws of that jurisdiction and to prevent it from being void and it shall be binding in that changed or reduced form. Subject to that, each provision shall be interpreted as severable and shall not in any way affect any other of these terms.


15 No Waiver

No waiver by us, in exercising any right, power or provision hereunder shall operate as a waiver of any other right or of that same right at a future time; nor shall any delay in exercise of any power or right be interpreted as a waiver.


16 Dispute Resolution

In the event of a dispute arising out of or in connection with these terms or any contract between you and us, then you agree to attempt to settle the dispute by engaging in good faith with us in a process of mediation before commencing arbitration or litigation.


17 Force majeure

We are not liable for any breach of our obligations resulting from causes beyond our reasonable control including strikes of our own employees.


18 Governing Law

This Agreement shall be governed by and construed in accordance with the law of England. This agreement shall not be governed by the United Nations Convention on Contracts for the International Sale of Artwork, the application of which is hereby expressly excluded.


Privacy Policy

A Shade of Pale Privacy Policy


This Privacy Policy governs the manner in which A Shade of Pale collects, uses, maintains and discloses information collected from users (each, a "User") of the website ("Site"). This privacy policy applies to the Site and all products and services offered by A Shade of Pale. Personal identification information We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, and in connection with other activities, services, features or resources we make available on our Site.


Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.


Non-personal identification information


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


Web browser cookies


Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


How we use collected information


A Shade of Pale may collect and use Users personal information for the following purposes:


To improve our Sit eWe may use feedback you provide to improve our products and services.


To send periodic emails We may use the email address to respond to their inquiries, questions, and/or other requests. If a User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.


How we protect your information


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site. Sharing your personal information We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.


We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission. Third party websites Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site.


In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies. Changes to this privacy policy A Shade of Pale has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page and send you an email.


We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications. Your acceptance of these terms By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at: A Shade of Pale..