When Michael Jordan signed Jayson Tatum to Jordan Brand in 2019, he knew what he was getting. A few years later, the Boston Celtics forward is in the NBA Finals, guiding a defensive-minded team to its first appearance since 2009.
The special meaning is given by the message written on the shoe
During the 2021-2022 season and playoffs, the St. Louis native wore some of the best Air Jordan 36 Player Exclusives, but none were as eye-catching as the snakeskin-covered Lows he wore for pre-game shootaround before Game 2 of the NBA Finals. Melody Ehsani, who works with Jordan and is the creative director of Foot Locker, came up with this mix of elegance and lucky Boston green. Ehsani says that “we stand on the shoulders of greats” is written on the inside of the shoe. Our forebears paved the way. The hamsa, or hand of God, on the bottom of your shoe keeps you safe.
The AJ36 Low, which Melody Ehsani designed, is so new that it pretty much put her on the map overnight. They won’t be taken off the shelves any time soon, but this latest version of the Jordan 36 Low is a must-buy for both Air Jordan’s sneaker collectors and sneaker fans.