Color Psychology in Business Attire – Boost Business by Adding Color Psychology to Business Attire

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Color psychology can give you an edge when you choose your business attire. Think about how we perceive colors. We are conditioned to think of a dark business suit as the ultimate power look. We associate white with nurses. And we instinctively react to red as STOP, and green as Go.

Whether we are conscious of it or not, the colors we choose for our business attire sends a strong message as well. The image you project with a beige suit is very different from the way you look in a navy suit.

Color psychology for business attire:

o The darker the color, the more powerful the look.

o Monochromatic colors, such as different shades of gray, look sophisticated.

o Bright colors are less informal. You will be taken more seriously in business if you avoid bright colors such as yellow or orange in the workplace. Save these colors for casual situations.

o Red is a powerful color that draws attention to you. It works well if you are giving a speech but not as well if you want to be seen as a team player.

o If you are in business you need colors like navy, grey and black as part of your wardrobe. If these colors don’t suit you, add lighter or brighter colors near your face with a tie or shirt.

o Darker blue is always a good choice for a jacket or suit, since it projects a classic image.

o Studies show that navy blue is the best color for a suit to wear to a job interview, because it inspires confidence (the color of the sky, or true blue.) Have you noticed how many companies use blue in their logo and corporate colors? You are more likely to get the job when you wear navy blue to an interview than any other color.

o Grey is a big color this year, and with many shades, from dove grey to charcoal, almost everyone can wear it. Add a bit of color near your face, in a tie, shirt or scarf, to brighten the look.

I invite you to use these tips to select your business attire, using color psychology.


write by Daniel Baldwin

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